Writing to Persuade...

• The plan - set out the key areas you intend to cover, eg audience, purpose and tone.
• The structure - write down and organise the main points you want to cover, eg introduction, the purpose, the presentation, and the conclusion.
• Fluency - write in a clear way using good punctuation and varied vocabulary.

The plan
Before you write anything, you must write a plan setting out the key areas you intend to cover. It doesn't matter if the plan is short. Take a look at this example - we've called the headteacher Mrs Seddon.
• What is the intended audience for this letter?
People who used to go to the school who will remember the headteacher Mrs Seddon - ex-pupils and staff.
• What is the purpose of the letter?
To tell ex-pupils and staff that Mrs Seddon is retiring and to inform them that there is going to be a party, a collection for a leaving present etc.
• What sort of tone should I use?
Formal, but friendly. It should also be inviting.
The structure
To work out the structure of the letter, write down the main points you want to make. Try using headings for the different paragraphs of your letter. This will give a structure to the letter and keep it organised.
1. Introduction - explain who you are and why you are writing, eg Chair of the Friends of Gnashley High School/Mrs Seddon is retiring.
2. Purpose - explain that there is a party and include details of when/where.
3. Presentation - give information about the leaving present for Mrs Seddon.
4. Donations - give details about where people can send contributions for the present.
5. Conclusion - summarise the main details of the letter.

Fluency
Fluent and clear paragraphs are very important in the marking schemes and can gain you additional marks in your exam. To write in a fluent and clear way, you need to vary your writing style.
• Try to avoid a mechanical style of writing
o "The party will be on Wednesday night."
o "It will start at 9pm. It will finish at 12pm."
• Vary the start of your sentences
o "The party will take place at…"
o "The celebrations start at 9pm…"
• Make your points clearly
o Always stick to the point of the question
o Make sure you answer it correctly

Getting a higher grade
If you follow all of the previous advice, then you should have the following:
• a plan
• the purpose and audience
• a good structure made up of several main points
• varied sentence beginnings
• technical accuracy (punctuation and spelling)
To get a high grade, you'll need to use the following techniques:
• Tense - a persuasive letter is normally written in the simple present tense, eg "As Chair of the Friends of Gnashley High School, I am writing to ask you…"
• Linking language - use logical conjunctions such as therefore, furthermore, because etc.
• Clarity - repeat or reiterate your main point in the concluding paragraph, eg "Do try to come to this event and do try to see fit to contribute to this worthwhile cause."
• Audience - show you are aware of the audience. Include details that are familiar to the reader. Share some memories of events and people. Mention how the school has changed over the years. Begin the letter with the recipient's name and title. Attempt to crack some jokes that they might appreciate. Be a little less formal than in other types of formal writing.
• Structure - begin with a position, then preview the points that are going to follow. In your first paragraph, outline what you are going to say in your letter. In the body of the letter, explain your reasons for writing. In your conclusion, you should try to summarise what you have said.

Writing To Persuade
1) Planning – Draw a table, giving improvements and reasons
2) Ordering - Put Ideas Into Order
3) Starting The Article – Write a headline and subheading which leads to a paragraph which grabs the readers attention, which will persuade
4) Main Body Of Article – From your ideas, write down a detailed paragraph of each including improvements also reasons. Keep your writing formal and polite. Write in paragraphs – One for each idea.
5) Finishing The Article – Sum up main points.
6) Proof Reading – Check for incorrect spelling and missing words.

Persuasive Reasons….
• It is vital that…
• We feel this is an important area for improvement
• There has been a real need for…

Linking Between Paragraphs….
• Likewise
• Furthermore
• Similary

Providing Answers To Questions….
• However
• On the other hand

Being Polite But Persuasive….
• I’m sure you will agree that..
• Please consider giving a small amount…

Making It Personal….
• Your donation will make a real difference…
• On behalf of all of us, I thank you for..

Rhetorical questions

Why should you use questions in an argumentative or persuasive piece?

Well, because questions help to engage the reader in your text, they make the readers think for themselves.

Look, for instance, at the opening paragraph of the Julie Miles article in Reading Non-fiction texts.

What is the effect of the questions there?

How does the writer follow them up?

Answering your own questions can also create the sense of you responding to the reader. This shows the examiner you are aware of the audience and are trying to shape and affect its response. Read addition information about EssayLib - persuasive essay writing help online.

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